Wednesday, 11 May 2016

'Discover' Journalism on Snapchat

You may have noticed, over the past year there has been another page on Snapchat labelled 'Discover'.
If you don't know what this is, open Snapchat to the home page, swipe to the left onto the 'Stories' page where up the top there will be a line of circles under the title 'Discover'. You can swipe in the same direction to find the entire list of these 'Discover' circles.
Swipe left from the home page to the 'Stories Page' then swipe left again for the 'Discover Page'
From here you can pick any of these media platforms. Ranging from the young adult, pop culture  focused 'Buzzfeed' to the food revolved 'Tastemade' to the animal porn, 'National Geographic'. The above example was taken from news based 'The Daily Mail' circle.
And apparently, it's working crazily well in getting traffic and awareness about these journalism platforms. According to statistics, Cosmopolitan's Snapchat Discover Channel generated, on average 19 million veiws per month while generates 20 million unique visitors per month. Also, Buzzfeed's CEO Jonah Peretti has said views from Snapchat make up 21% of his companies total traffic. These statistics are massive for a platform only one year old!
However you may wonder what these brands are getting in return for paying the suspected millions to be advertised on this page? The answer is, technically not much apart from traffic and awareness. But when your Snapchat views and your website views are almost neck-to-neck. It's pretty worth it, yeah? 
National Geographic- Tastemade- Cosmopolitan

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