Saturday, 21 May 2016

Kylie Jenner's Lip Snappers

Kylie Jenner. One of the most famous people in the world, just released cosmetic line names Kylie's Lip Kit, a liquid matte lip stick and in he process broke the internet (well, Google Analytics which is still pretty impressive). But the most incredible thing about it is that Kylie used used no conventional advertising to hype up her products, only her personal Snapchat where she dubs herself as King Kylie and others refer to her as the Queen of Snapchat.
This was her Snapchat story when the lip kits sold out on 16 minutes:

Of course, this would not happened to this extent if it weren't for the fact that Kylie was already renowned snapchatter with a massive following. Regardless of this obvious head-start that she has on other Snapchat marketers, Kylie has still done an incredible thing by so fully adopting this reasonably new platform for her marketing.

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