Snapping Comps!

Who doesn't love an opportunity to win free stuff with minimal effort?!
Certainly not me.
One of the best marketing techniques over Snapchat I've seen so far are Snapchat competitions. There are many types of these that I've noticed some of which being:

1. 'Screenshot this coupon before it...'. Oh it's dissapeared.
2. 'Send in your best snap in the next 3 hours for a chance to win [insert cool prize here]!'
3. 'Treasure hunt! Follow the clues in the our Snapchat story and the first Snap of the answer wins!'
4. 'Screenshot this pic and share on Facebook for your chance to win!'

The opportunities are endless!

One Snapchat blogger I follow, Drew Binsky the travel blogger, runs these competitions flawlessly and often holds them with the prize being small but interesting (often a postcard from his current location).

Most recently he help one where he asked his followers to send in their craziest travel stories. The results must have been hilarious and the winner was a boy who was hitchhiking though Arizona when one of the people offering him a lift asked him if he wanted a paid job being in a porno with him and his mate. 

Drew's Competition snaps, announcing the winners and showing the prizes.

Now Drew doesn't gain any new followers from these competitions but he encourages his followers to interact with him which results in higher engagement and a higher likelihood of his blog spreading through word of mouth. This is smart marketing and Drew has certainly benefited from it with his thousands of followers on all Social Media Platforms.

The WWF #LastSelfie Campaign

Early last year the Danish branch of WWF conducted what was arguably one the of the best marketing campaigns seen on Snapchat. The #Lastselfie campaign involved taking full advantage of the fleeting nature of Snaps in order to highlight the rapidly diminishing numbers of so many endangered animals lives.

The Snaps featured 5 endangered animals all sending the same message; 'Don't let this be my last selfie' as the image slowly faded away into darkness. Each image offered the viewers the opportunity to share the campaign with friends, adopt an animal or donate over text message.

WWF reached their donation target for the entire month in just 3 days and over 120 million twitter timelines were reached with the campaign. This meant that 50% of all twitter users were exposed to this innovative, beautiful video (which, by the way is absolutely incredible! Absolutely no one reaches 50% of all Twitter feeds without being the Kardashians or Obama!):