Snapchat has done it again, as soon as we think they've come with all the good ideas possible- they make one better.
This being, geofilters. Now anyone, whoever you are, can make their own personalized geofilter for a limited amount of days over a limited area. This is their YouTube advertising campaign:
Now Snapchat is aiming this advertising at normal, everyday users of Snapchat. However, when I had a look at it and how it works I discovered that in order to make a geofilter cover the size of my block of land at home for 24 hours, it would cost over US$1,000. I'm not sure about others, but this is well out of my price range for a birthday party- especially when there is limited phone coverage over the area. However, if I were holding an established, commercial event it would be a fantastic accompaniment to help with the marketing and advertising for it.
For example, an event covering Victoria Square in Adelaide over a weekend, would only cost US$500 which in my opinion, is a pretty good investment for the amount over Snapchat coverage you would receive. Especially if the event was aimed at young adults- the main users of Snapchat.
And it is surprisingly easy to create! All you need to do is create your graphic, select the area and time you want the geofilter to be available and viola. Instant (almost) and very cheap marketing!
For those who don't know what a 'geofilter' on Snapchat is. This is a geofilter.
See that thing down the bottom saying 'Flinders University 50 Years'? It can only be accessed whilst on Flinders University grounds!
Personally I think it's pretty cool. Where ever you are in the world, if someone has made a geofilter for that area, you can have not just a pretty little graphic on your snap but also a really important marketing tool.
For example, anyone who I send this snap to now knows that Flinders University is celebrating it's 50 birthday. A fact that probably none of my friends in the other states of Australia know.
It's also fantastic for the tourism industry, if a friend sends you a snap of a really pretty mountain range that you had never been to and if seen on other social media platforms, it would have probably remained unknown to you. However on Snapchat with a geofilter, the area in which the photo is taken is immediately displayed in an aesthetically pleasing way on your Snap. Effectively advertising, and even better recommending, wherever the Snap was taken!
Now I feel as if I had better explain how to actually use the geofilters because while I was asking friends to send me a snap with their areas geofilter on, the most common reply I got was 'What's a geofilter?' and then followed by 'How do I get it on there?'. So...
How to put a geofilter on your snap:
Take a photo on Snapchat
Swipe to the left
Continue swiping to the left until a geofilter comes up
